Beyoncé recently hosted an all-white party in Los Angeles to celebrate the launch of her new hair care line, Cécred. She was seen wearing a white outfit from Prabal Gurung’s spring 2024 collection, paired with Amina Muaddi’s platforms. Gurung’s collection was inspired by his family’s immigration experience from South Asia to the U.S., aiming to tell a story where different cultures can coexist without fear of appropriation. Beyoncé also added a touch of Western style to her outfit with a bolo tie-inspired necklace and brooch by De Beers.
In addition to promoting her country album, “Renaissance: Act II,” Beyoncé has been actively involved in the launch of Cécred. The singer has worked closely on the development of the hair care line, which includes a range called The Foundation collection. Beyoncé’s public charity foundation, BeyGood, will also be involved in distributing $500,000 in small business grants and cosmetology school scholarships through Cécred.
During the launch party, Beyoncé was accompanied by her mother, Tina Knowles, who also wore a white outfit. The mother-daughter duo has been seen together at various public events recently, showing support for family members and attending premieres.
