Tired of paying high prices for cable channels that you don’t always watch? DirecTV is offering a controversial solution – the option to “opt out” of local TV stations and receive a discount. Subscribers can save $12 per month, or $144 per year, by choosing this option. This move comes as content distributors like DirecTV are feeling the pressure from the rise of streaming services offered by companies like Disney and Warner Bros.
With approximately 11.3 million subscribers, DirecTV is no stranger to disputes over local station feeds. These stations provide access to news and sports content that many consumers value. However, as more content moves online, companies like DirecTV are looking for new ways to adapt. DirecTV recently settled a dispute with Tegna, a major TV-station operator, which had left many subscribers without access to popular shows like “Sunday Night Football.”
In an effort to address consumer demands for more control over their programming choices, DirecTV is exploring new models in negotiations with broadcasters. The company cites research showing that 80% of consumers want more options and control over the content they pay for. As the entertainment landscape continues to evolve, companies like DirecTV are looking for ways to meet the changing needs of their customers.
