In 2024, Apple is set to introduce significant AI updates for iOS 18 and beyond, as indicated by rumors and statements from Tim Cook. The company is actively exploring new AI features for its platforms, and there have been numerous reports on the potential developments.
According to Bloomberg, iOS 18 is expected to be one of the most substantial updates ever, with a focus on integrating new AI features. Last July, Mark Gurman revealed that Apple has been working on its own Large Language Model (LLM) system, referred to as AppleGPT. This project is built on the Ajax framework, which Apple has been developing since 2022 to serve as a foundation for various machine learning initiatives. Evidence of Apple’s AI and large language model technology was also found in iOS 17.4, where the company was reportedly testing OpenAI’s ChatGPT API to aid in the development of its own AI models.
Rumors surrounding iOS 18 suggest that Apple is working on several new AI features, although it remains to be seen which ones will materialize. Despite the speculation, it is likely that not all of the proposed AI features will be ready for release in the coming year. Apple may choose to prioritize certain features and save others for future updates, such as iOS 19 in 2025.
During Apple’s recent earnings call, Tim Cook hinted at the company’s ongoing efforts in the field of artificial intelligence, expressing excitement about sharing further details later in the year. This rare teaser from Cook may have been intended to alleviate concerns among investors and analysts about Apple’s position relative to competitors such as OpenAI, Google, and Microsoft. However, the extent to which this teaser will address those concerns remains uncertain.
As Apple continues to develop its AI capabilities, it is unclear which specific features will be included in iOS 18 and subsequent updates. The company’s focus on AI technologies reflects a broader trend in the tech industry, with AI playing an increasingly prominent role in consumer products.
Where Apple will direct its attention in terms of new AI features remains to be seen. As the company continues to invest in AI, it is likely that future product announcements will shed light on the extent of Apple’s progress in this area.
