The LA Clippers have unveiled a new look for the upcoming season, which will coincide with their move to a new arena, Intuit Dome. The team’s new logo, court, and uniforms were revealed on Monday, showcasing a blend of the franchise’s past, present, and future.
The redesign incorporates a colorway of naval blue, ember red, and Pacific blue, with a focus on the maritime roots of the Clippers name, which is derived from the ship. The primary logo features a “C” surrounded by the points of a compass and an oncoming ship with basketball seams.
Gillian Zucker, president of business operations for the Clippers and Intuit Dome, expressed, “We have been on a long journey, gathering feedback and insights from across Clipper Nation. We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations.”
The Clippers will introduce new navy Icon Edition, white Associated Edition, and red Statement Edition uniforms for the 2024-25 NBA season. The team has retained the tilted wordmark but opted for a thinner, more straightforward font.
The team’s court will feature more nautical themes, with the primary logo at center court and the “N” in Los Angeles facing north. The arena’s geographic coordinates are also painted onto the hardwood.
After sharing Crypto.com Arena with the Los Angeles Lakers since 1999, the Clippers will move to their new $2 billion home in the fall of 2024 for the start of the NBA season. The Intuit Dome will house “The Wall,” a 51-row section of dedicated Clippers fans, and will host the NBA’s top players for the 2026 NBA All-Star Game.
A limited-edition merchandise collection featuring the new looks will be available online and at The Grove on Feb. 26 and 27. After that, fans will have to wait until the summer to get their hands on the new Clippers gear.
