Saweetie, known for her icy persona in the rap world, recently opened up in an interview about the challenges she faced over the past few years as she gears up for a new phase in her music career.
In a cover story with Allure, the artist revealed why she has yet to release her highly anticipated album, Pretty Bitch Music. Saweetie expressed that she felt her music was not being appreciated by those around her, emphasizing that creating an album is a sacred process that cannot be rushed. This sentiment has led to a delay in her album release.
Throughout the years, Saweetie felt the pressure of being under a microscope as she balanced brand partnerships with major companies like McDonald’s, MAC Cosmetics, and Crocs. She acknowledged that her music faced heightened scrutiny after each release, which made her feel insecure as an artist.
Despite facing moments of self-doubt, Saweetie emphasized the importance of not giving up on herself. She admitted to setting extremely high standards for her work, constantly evolving as an artist and striving for excellence in everything she does.
Looking ahead, Saweetie teased that her upcoming music will reflect her true essence, stating that the theme of her new work is simply “Saweetie.” Her latest single, “Richtivities,” samples Willie Hutch’s 1975 track “Love Me Back” and serves as a glimpse into what fans can expect from her future releases.
As Saweetie embarks on this new chapter in her career, she aims to stay true to herself and her artistry, promising a unique and authentic musical experience for her audience.
