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President Biden criticized Snickers during his recent State of the Union speech, accusing the candy bar of engaging in “shrinkflation” by reducing its size while keeping prices the same. However, Mars, the company behind Snickers, refuted these claims, stating that they have not decreased the size of their candy bars in the US. Mars explained that they are facing inflation and rising material costs but strive to maintain affordable prices for customers.
CNN contributor Scott Jennings shared Mars’ statement on social media, calling out the president for spreading misinformation about a candy bar. Some social media users joked about creating a commercial where a hungry Joe calms down after eating a Snickers bar. Others pointed out instances of shrinkflation in other products, such as Oreo cookies and Ranch dressing.
The debate over shrinkflation continues as consumers notice changes in product sizes while prices remain the same. Despite the challenges of inflation, companies like Mars and Mondelez maintain that they are working to provide quality products at reasonable prices. The discussion around shrinkflation highlights the importance of transparency and consumer awareness in the marketplace.
