Research firm Omdia has released estimates of the cost of materials for Apple’s Vision Pro, shedding light on the components that make up the high-end headset. According to Omdia Senior Research Director David Hsieh, the total bill of materials for the Vision Pro comes in at around $1,542, with the consumer price starting at $3,499.
The analysis identifies the most expensive components, with silicon being the runner-up category. The M2 system-on-a-chip and the R1 processor together make up just over 15 percent of the total cost of the device’s materials, with a combined estimated cost of $240.
However, it’s important to note that the bill of materials does not take into account other costs such as manufacturing, shipping, marketing, research, and development. As a result, it’s not possible to accurately determine how much profit Apple earns on each Vision Pro sold based solely on the bill of materials.
Historically, Apple has maintained substantial profit margins on its hardware products, such as the iPhone. It remains to be seen whether the Vision Pro will follow in those footsteps, or if it will be an anomaly. Analysts expect some of these costs to decrease over time.
Overall, the release of these estimates provides valuable insight into the cost structure of the Vision Pro, but it’s important to consider the broader context of expenses and profit margins in order to fully understand the financial implications for Apple.
In conclusion, while the bill of materials offers a glimpse into the cost of materials for the Vision Pro, it’s just one piece of the puzzle when it comes to understanding the financial aspects of Apple’s latest product.
